Storefront design is a comprehensive art form, which consists of architecture, decoration, and surrounding landscape. The commercial districts in Japan are a place where exchanges of culture and commerce are active between Japan and the West, and where both pop design and Japanese style can be found. Storefronts play an important role in attracting customers by adding characteristics and charms to the shops. Every detail in designs such as layout, colour, lighting, advertisement drawing, logo design, and huge display cases, will directly lead to perfection and become important elements that capture fashionable Japanese styles, regardless of which kind of design styles. Success in storefront design is dependent on many factors, such as how to emphasise the brand identity in the most effective way, how to raise the brand competitiveness and how to play up to consumer psychology. A well -designed storefront can identify the value of its own and elegantly raise the brand's profile, develop an enjoyment of shopping experience and stimulate purchase through visual appeal.

In this book, listed are the storefront designs of many world's top brands and distinctive stores in upscale shopping districts in Japan. The features of Japanese storefront design are summarised from the aspects of structure, material and style.